Brickell Honda's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

BrickellHondaDirect.Com: As easy as 1-2-3.


As anybody who has ever bought a new car knows- especially those of us in Miami- new-Honda buying can sometimes be a hassle. You have to go and do your research and determine which Honda vehicle will be most appropriate for you.  Then, you have to go through the lengthy dealership-visitation process to try to find a car and dealership that ?fit you right?, and then you have to go through another lengthy process-but this time to actually attempt to buy the car.

BrickellHondaDirect.com is Miami?s fastest-growing way to buy a new Honda because it makes the entire car buying process completely hassle-free, and the entire (days-long or even weeks-long) process that I just mentioned is completed in just 3 quick steps.
In step 1, you pick which Honda vehicle you would like a quote for, and what color you prefer.
In step 2, you give some basic contact information (your name, your e-mail address, and your phone number) in order to receive your quote.
In step 3, the friendly staff at Brickell Honda of Miami will get back in touch with you with your quote. Brickell Honda of Miami has a special one-low-price no-haggle policy on new Hondas, which ensures that the quote you receive is the lowest you can find.

Since it?s so easy, what are you waiting on? The friendly staff at BrickellhondaDirect.com is looking forward to helping you save money.




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Brickell Plus: Getting More Bang For Your Buck



Brickell Plus is not just a service package, but is a way to change the way you think about buying a new Honda, and can only be found in Miami at Brickell Honda locations. Brickell Honda Plus immediately rewards new Honda buyers with gift cards for gas and free car washes, which will help you do what we as Miami-ites do best, which is to ride in style to all of our favorite places. But perhaps some of the most enticing rewards of Brickell Plus are things that can help out under the hood. Car owners with the Brickell Plus plan receive service discounts and specials for lube and oil changes, minor and major repairs, and periodic maintenance. Best of all, Brickell Honda will give you a free loaner car while your car is being worked on, because if you?re like me, you probably don?t have the spare time or the schedule to allow for a lay-over in an autos hop. Brickell Honda Plus drivers also receive discounts on car parts and accessories, and can even get referral bonuses for recommending their friends to save with the Brickell Honda Plus plan.

So let?s review what we?ve just talked about here: With the Brickell Plus program, Brickell Honda will help you take care of your car, will help you pay for gas, and will make sure your car looks good while doing it; and best of all, it?s FREE when you purchase a new Honda from Brickell Honda of Miami. If you add up everything, there are over $3000 in savings just for buying a Honda. What?s not to like about this program?

 

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The 2009 Honda Civic Hybrid: Competing at your nearest Miami Dealership



The year 2008 proved to be the year of the Civic Hybrid. With no competition around to drive the Civic Hybrid, it garnered much success. There was yet any talk of the 2010 Honda Insight and other manufacturers fell short of producing any competitor Hybrids. Since those days the Hybrid has seen technology take a turn for the best. As mentioned, Honda announced its launch of the 2010 Insight with high hopes of making it the new Honda Hybrid. Other manufactures started producing their own line of Hybrids too, such as the Toyota Prius and the Ford Fusion. The Honda Civic Hybrid began to crumble in popularity, or did it?

With the new features added to the 2009 Honda Civic Hybrid, it is without a doubt still one of the top contenders in the Hybrid Community in Miami. The Hybrid is the highest mileage member of the Civic family and its 4-door body style has the same feel as the Civic Sedan. Yet the Hybrid delivers EPA fuel economy ratings of 40-mpg city, 45-mpg highway, and 42 mpg combined. The retail price of the Hybrid continues to be a strong point of this eco-friendly car. At only a $3100 premium over a similarly equipped Civic EX-L, one can imagine buyers making the step up to the Hybrid-L (at $24,850) to benefit from the significant mileage improvement over the non-hybrid's 26/34 mpg. (At $2/gallon, the fuel-savings payoff driving 15,000 miles per year is about 9 years; half that if the price of gas doubles.)

The Civic Hybrid continues to be a premium vehicle of its kind. You can tell by its starting price of $23,650 that it is outfitted with top of the line equipment, such as four-wheel disc breaks and the availability of interior leather seats. The Hybrid also proves to be a more spacious car than other Hybrids by offering more room in the back seats. Like other Civics, the 2009 Hybrid gets electronic stability control and also features dual airbags, side and side curtain airbags, and anti-lock brakes. Government crash tests give five-star ratings for frontal impacts, with four-star front and five-star rear for side impacts. The Insurance Institute for Highway Safety rates the 2009 Honda Civic Hybrid as "good."



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The 2009 Honda Accord: Keeping your Miami Reputaion Solid



Over the past three decades few vehicles have received as much respect in the United States as the Honda Accord. Many cities, especially Miami, value reputation and use their cars to show it.  The Accord doesn?t seem to be receiving its accolades from being sporty or luxurious, instead it is valued for its consistency. The Accord is very spacious and comfortable. It is also intelligently engineered and easy to drive for family oriented Miami drivers.   There is nothing more important than keeping your family safe while driving through Miami?s busy streets.

The new 2009 Honda Accord is much more spacious than previous models and produces better engine performance. It is available at your local Miami dealership as a Sedan or a Coupe to suit each customer?s style or needs. All models come equipped with safety features including side curtain airbags and stability control. As has been the case with past Accords, the newest model comes with either a four-cylinder or V6 engine. The base 2.4-liter four-cylinder engine makes 177 horsepower; an upgraded version of this engine available on the EX trims makes 190 hp. For more power, a 271-hp, 3.5-liter V6 is available. The four-cylinder engine has a five-speed manual transmission as standard and a five-speed automatic as optional. The V6 typically comes with a five-speed automatic, though V6-equipped coupes are available with a six-speed manual.

It is no wonder editors continue to rank the Honda Accord as one of the most recommended cars of all time. It offers comfort and quality interior, which is what Miami drivers, are looking for in automobiles. It is an automotive icon that has, and will continue to, shape the way Miami drivers distinguish vehicles.


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The 2009 Honda Civic: Miami's Highest Ranking Vehicle



The Honda Civic has only been around since its birth in 1973 yet it  ranks high in popularity among American car users. It particularly ranks high in the busy streets of Miami. The low cost of the Honda Civic seems to be popular with young students in the Miami area; particularly college students. The success of this compact car amid Miami students can be due to its reliability, its sleek style and finish and most importantly its low cost. Other causes for its success of the Honda Civic in Miami can be due to the popularity of fuel efficient and environmentally safe vehicles.

You can find the 2009 Honda Civic in your local Miami dealership. The car is available as a Coupe or a Sedan. All makes and trims of the Honda Civic come with a broad range of safety features, such as antilock brakes, front-seat side airbags and full-length side curtain airbags. To boost your Miami style, some Honda Civic editions feature amenities such as air-conditioning and power accessories. The Honda Civic also ranks high on road tests and reviews. This means you can drive the hectic streets of Miami knowing you?re in safe hands.


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Miami Honda Dealerships



Do you know where to find the nearest and most reputable Honda dealership in Miami? Many people aren?t sure which Honda dealership in South Florida offers the best and latest deals on new and used Hondas. There are a list of Miami Honda dealers including Braman Honda, Potamkin Honda, South Honda, Largo Honda, Maroone Honda and Brickell Honda. What differentiates all these dealers from one another is dealer certification and customer satisfaction. The best and most reputable certified Honda dealership in the Miami Area is Brickell Honda. Brickell Honda owners Mario Murgado, Alex Andreus, and Rick Barraza all use to work at Brahman Honda until they started their own Honda Miami dealership in Miami over ten years ago and named it Brickell  Honda. Brickell Honda invites Honda lovers from all parts of Miami to come and visit them to test drive their vehicles. Hialeah, Kendall, Coral Springs, South Miami and many more Miami area dwellers are invited to join in on the Honda fun that is going on at Brickell Honda. At Brickell Honda you can enjoy a long line of Honda vehicles from Accords, Civics, Pilots, Fits, Odysseys, Hybrids, Insight, and Element. Brickell Honda also offers different trim models that are available in their vehicles like LX, EX, EXL, X Sports. See which Honda vehicle fits your everyday Miami style when you take one for a test drive through the Miami streets, at Brickell Honda.
 

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The 2010 Honda Insight: Environmentall Appetizing in Miami



When Honda corporate decided on designing its 2010 Honda Insight, they aimed at using the best and most cost effective hybrid technology. Eco-friendly cars are becoming more and more popular in Miami. The 2010 Honda Insight is a compact car that goes for less then $20,000 and does 40 mpg. The Insight has racked up independent real-world highway fuel economy tests above 60 miles to the gallon. Honda designed the shape of the 2010 Insight as a mix between a Hybrid and an electric vehicle: a five-door hatchback with a smooth front and a high, abrupt tail. Some cars that are shaped like the 2010 Honda Hybrid include the Toyota Pirus and the Chevrolet Volt. The electronics in the control system let Honda offer what it calls the Eco Assist system, which tells the driver how economically he or she is driving by changing the background color of the speedometer; this feature is ideal for Miami drivers. Green means good, blue means you?re a lead-foot. The 2010 Honda Insight also comes equipped with an ECON mode that enhances fuel economy further by resetting the control logic, so the car accelerates more slowly and backs off the gas engine quicker. Standard safety features on all Insights include dual-stage, dual-threshold front airbags; front-side airbags with a passenger-side Occupant Position Detection System (OPDS); side curtain airbag system; anti-lock brakes with electronic brake distribution (EBD); driver- and front-passenger active head restraints and a front body designed to mitigate pedestrian injuries.

   
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101 Guide to Buying a Used Honda in Miami



Let?s face it, buying a car is almost as terrifying as visiting your dentist; but sooner or later you have to face your fears. Instead of dreading the next visit to your local Miami dealership, we decided to let you in on some tips for making your Miami used car-buying experience easy. Just follow these easy steps, and you will be on your way to used car heaven.
 
Step 1: Reasons for buying a Used Car
       Congratulations, you already made a smart financial decision in purchasing a used Honda car instead of buying a new car. Used Honda cars are usually 20 to 30 percent cheaper than new Honda cars and are more reliable today then ever before. Some used cars are still under the factory warranty and most new carmakers now sell certified used cars, which include warranties.

Step 2: Making the Right Decision
        Before you decide on buying one specific vehicle, you should look at the future effects your new used car will have on your monthly budget. Thankfully, Honda has a long line of used vehicles to choose from: Civic, Insight, Accord, CR-V, Odyssey, Pilot and Fit. You should research what used vehicle your Miami dealership has available and look into different pricing options.

Step 3: Bargaining
        The cost of a used car is based on its condition, mileage, reliability, performance and popularity. It is more than likely that you will pay a premium for a car that is considered to be popular in Miami.

Step 4: Research
         It is important to research your prospective car before buying it. Car ratings are an important feature to look at when comparing which Honda vehicle to purchase. It is also important to run a vehicle history report on any used Honda car you are considering buying.

Step 5: How much is too much?
         You must figure out how much you can afford before making any decisions. You have already figured out how to finance the car from step 2, which will help you avoid any surprise costs. Estimate these three figures and use them as a guide:
          Monthly payment. If you are going to take out a loan, how much can you afford to pay each month?
         Down payment. How much cash can you put down to reduce your monthly payments?
        Purchase price of the car. Answering the first two questions will help you determine a realistic price range for your used car.
Use these numbers when you are at your Miami Honda dealership negotiating a car to make sure you don?t go overboard.
  
Step 6: Set up Financing
         You have three options for how to pay your used Honda car. You can pay cash, finance through a bank or online lender or credit union, or you can finance through the dealer. The recommended option is for you to finance through a bank because you have more control of the transaction and you usually save money.

Step 7: Used Honda Dealerships in Miami
         The best place to buy used or new vehicles is at your local Miami Honda dealership. You want to make sure to go to a Miami Honda dealership that offers certified used Honda cars that have been thoroughly inspected and are backed by attractive warranties. The highly recommended local Miami dealerships are Brahman Honda, Potamkin Honda, and Brickell Honda. You can visit them online at www.brickellhonda.com

Step 8: Test Drive your Used Honda
          You have to inspect the Honda vehicle and make sure it is in proper condition before you purchase it. Usually your first impression of a car is how you will feel once you sit in it. Be cautious of buying a car that has had major repairs such as transmission rebuilds, valve jobs or engine overhauls

Step 9: Negotiate
           First things first, once you are ready to buy your used Honda car let the dealer know that you have the cash in hand and make a deal on the spot. You then must have a persuasive argument as to why the price is too high in order to have the dealer give you a better offer. Remember, dealers have a lot of experience when it comes to negotiating, don?t give up too soon!

Step 10: Make it official
           Review your contract thoroughly to make sure you understand the costs and statements made on it. You should then proceed to inspect the car before you take possession of it. Once all the paperwork is completed, you can begin to enjoy your new Honda purchase.


 

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Driving a 2009 Honda Odyssey - in Miami



Its that time of year again! Summer is nearly here and we are already feeling that Miami heat. What better time than now to take a summer vacation road trip with the family? The 2009 Honda Odyssey is the ideal vehicle for families. With an amazing 23 MPG (highway), the 2009 Honda Odyssey is the car to drive from Miami to anywhere.

You may think that you can get a better deal at Largo or Maroone; but think again. Brickell Honda in Miami has great deals for you on the 2009 Honda Odyseey.
The 2009 Honda Odyssey has special APR financing of 2.90% for 24-36 months or 3.90% APR for 37-60 months. (for well qualified buyers)
Check out Brickell Honda?s website at www.brickellhonda.com.

So now you know how ideal and economical it is, but what about the features? Well, the 2009 Honda Odyssey is equipped with advanced technology so that you will be cruising in style in Miami. The technology includes: Bluetooth (models with Navigation), MP3/Auxiliary Input Jack, and rearview Mirror with Rearview Camera Display (EX-L and EX-L with RES)
The midsize 2009 Honda Odyssey minivan is available in four trim levels: LX, EX, EX-L and Touring.

So, what are you waiting for? If you live in Miami and are looking for an economical Honda, look no further. Go to Brickell Honda in Miami and pick up your 2009 Honda Odyssey today.



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The New Honda Pilot - Ride Ready in Miami



The Honda Pilot was redesigned for the 2009 model year. This model has a more rugged feel to keep up with its competitors. The new Pilot is now available at your local Honda dealership, but for the best deal, visit Brickell Honda. Brickell Honda in Miami is known for its Brickell Plus program and putting the customer first and insure they get the best deal on a new 2009 Honda Pilot

The Pilot?s new look is keeping up with its competitors in the growing SUV market in Miami. It's available with front-wheel drive or all-wheel drive and in four trim levels: LX, EX, EX-L and Touring. Third-row seating? Not a problem with the new 2009 Honda Pilot! The new Pilot has extra room for adults. Its shape and a total cargo capacity of 87 cubic feet means that the Pilot can handle just about anything the average family can cram into it.

We all know that driving in Miami is a force to be reckoned with. The all-new 2009 Honda Pilot has earned the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and the National Highway Traffic Safety Administration's (NHTSA's) best-possible crash safety rating1 of 5 stars for both frontal and side impact performance. Honda's complete line of 5-Star crash safety rated light trucks includes the 2009 Pilot, the 2008 Honda CR-V, the 2008 Honda Element, the 2008 Honda Odyssey, and the 2008 Honda Ridgeline.

All Honda Pilots are powered by a 3.5-liter V6 that generates 250 horsepower and 253 pound-feet of torque. A five-speed automatic is the only available transmission. The LX comes standard with 17-inch steel wheels, keyless entry, a tilt/telescoping steering wheel, full power accessories, cruise control and a seven-speaker CD/MP3 audio system. The EX adds 17-inch alloy wheels, a power driver seat, an in-dash six-CD changer, tri-zone automatic climate control and satellite radio. The Honda Pilot EX-L upgrades to leather upholstery, heated front seats, a sunroof and a rearview mirror-mounted back-up camera. The high-end Touring model includes a 10-speaker audio system and a navigation system. A rear-seat entertainment system is optional for the Touring. Driving in Miami has never been better.
Go to Brickell Honda in Miami for the best deal on a new 2009 Honda Pilot.

Drive a new Honda Pilot in Miami! It is available for lease starting at only $299.00 per month for 36 months. $2,999.00 total due at signing.

 
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The 2009 Honda Accord - Built for the Miami Road



The Accord seems to be one of the more popular Hondas. Its sleek design and full-size sedan presence demands attention on the road. The 2009 Honda Accord is the ideal vehicle to purchase and Brickell Honda is the ideal dealership in Miami to purchase it at.

Of course there are other dealerships in the area that you may have in mind to shop at such as Kendall Honda, Coral Gables, South Miami, Largo?the list goes on and on.
However, that is all it is: a list.

Only at Brickell Honda will you find the Owners there to personally serve you.
Only at Brickell Honda will you get the advantage of Brickell Plus. And only at Brickell Honda will you find the lowest price on a brand new 2009 Honda Accord.
You could even shop online! Go to www.BrickellHondaDirect.com for the lowest price on a new Honda. No haggling; just a fast and convenient way to shop for a new Honda.

Now, lets rewind a moment and talk about the Brickell Plus Program. With every new vehicle you purchase at Brickell Honda, you will receive an enormous amount of discounts in parts and service.  You will also receive free oil changes for up to 6,000 miles! This is only available at Brickell Honda.

So, your mind is made up. You want that 2009 Honda Accord. Great MPG, sleek design, and powerful. You will be the envy of all your friends. Not only will you look good driving one, you will look smart! Look at these great leasing options:
Accord LX $199 per month or $279 sign and drive

Accord EX $219 per month $299 sign and drive

Accord EXL $249 per month or $329 sign and drive

Accord EXL V6 $260 per month or $349 sign and drive

Go to Brickell Honda today! Located in the heart of Miami. 665 SW 8th Street.



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Get a Honda Civic for a Natural High


Everyone in Miami knows about Honda?s Civic line, and how reliable, stylish, and well-priced they are; most of Miami?s car lovers know about the various Honda Civic models such as the LX, DX, and EX. But both sets of people may be hard-pressed to tell you anything about the Civic GX.

The Civic GX is just like any other Civic, except that it is the only American-made car built by a major automaker that runs completely on natural gas. It is the only natural gas powered vehicle available in all 50 states, and is classified as an ILEV (inherently low-emissions vehicle) by EPA. The Civic GX received this designation because it produces 90% less emissions than most gasoline-powered cars on the market today, thanks to the fact that it uses natural gas. This Civic does not sacrifice legendary Honda performance, however, and is rated at 36 Miles per Gallon for highway driving (24 MPG city).  Best of all, Civic GX drivers are eligible for a $4000 federal tax credit, and a special HOV-lane sticker, since the GX is classified as a qualified alternative fuel vehicle.

For more information about the Civic GX, contact a Brickell Honda of Miami representative at BrickellHondaDirect.com, or call a representative at 888-259-5362

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Finance a Honda Accord at your Local Honda Dealership

The ?Best Car Ever? part may be up for debate, but the Honda Accord has its share of accolades and the sales figures to back it up. A sample of some of this years? laudations:

-Yahoo! Autos created a new award in 2008 to recognize the number-one car on Yahoo! Autos. The judging criteria were user interest, intent, and satisfaction, and the Accord Sedan came out on top.

-Since 1983, Car and Driver magazine has named its ?10 best autos? annually. In 27 years, Accord has been on the list 23 times. Car and Driver has also named the Honda Accord the ?Number One Four-Cylinder Mainstream Sedan?. In similar fashion, Motor Trend magazine named Accord the benchmark for cars of its kind, after a side-by-side comparison with Toyota Camry. Motor Trend wrote ?the Accord reigns as the best of the best- the benchmark.?

-Kelley Blue Book has given the entire Honda line, including the Accord, the ?Best Resale Value? award for 2009.

- Kiplinger?s Personal Finance named Accord ?Best in Class? for Sedans priced $25000-$30000.

-NHTSA (National Highway Traffic Safety Administration) and IIHS (Insurance Institute for Highwy Safety) have given the Accord a 5-star safety rating (the highest possible rating) and named Accord ?Top Safety Pick?, respectively.

-The experts at Autoweek also had rave reviews about the attention to detail in building the new Accord, as well as the changes that were made from the previous version: ?everything about the new model is bigger or better.?

-After thorough review of all the cars in the Honda line, The Union of Concerned Scientists named Honda as America?s greenest automaker for the fourth time in a row.

-USA Today?s headline almost says it all ?Test Drive: The Sweet New Accord Does Honda Proud.? The reviewer stated  ?If you accept that the marketplace is the final judge of an automaker?s wisdom, you have to concede that over the years, Honda is among the gifted-and-talented group. The latest Honda feels so good to drive and generally is so nicely furnished that Honda?s standing is in no jeopardy.?

This is just a smattering of the rave reviews and awards that have been given to the Accord, and it is evident that Accord is one of the best cars on the market today, if not one of the best cars ever. Brickell Honda of Miami is currently offering special financing deals on the Accord, including 2.9% for up to 36 months, and 3.9% for up to 60 months. Now is the time to take advantage of this offer and to get your hands on one of the best cars ever. To get more information on how to get your Accord, including a free quote, visit BrickellHondaDirect.com today.

 

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Don't Miss Out on Finance Sales Offered at Brickell Honda of Miami

Brickell Honda of Miami already offers financing for those of us who have not-so-perfect credit, but did you know that they also have finance ?sales? on different vehicles too? Brickell Honda of Miami offers finance specials throughout the year; not just during the holidays as many other dealerships do. These specials are listed on the Brickell Honda Direct website (which already has the lowest Honda prices on the web), and are often on the front page, but are always in the ?finance specials? selection under the ?financing? tab (Or you can follow this link here.) There are several finance specials going on today, visit BrickellHondaDirect.com to find out more!

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Get Through Miami Traffic in the 2009 Honda Fit


I have talked about the 2009 Honda Fit and many of its features and awards, and how it is perfect for the Miami lifestyle, but I have never mentioned the most important part of every car (in my opinion, anyway), the sound system. This time, I?ll let Erin Riches, Senior Editor of top car website Edmunds.com do the talking for me.

?I have always liked the Honda Fit, both this generation and the original. I so enjoy this car's scrappy personality that I tend to be a little too forgiving about its shortcomings. Case in point: I still liked our 2007 Fit after enduring its unsupportive seats and sub-par stereo on a 15-hour drive back from Oregon.

Really, though, I couldn't own a first-gen Fit without making modifications to its sound system. However, such is not the case with our 2009 Honda Fit Sport's stereo. While not exactly top of the line, this six-speaker setup is bearable in a supermini. 3 points in its favor:

1. Clean signal from the amplifier. I listen to metal and hip-hop a lot (Talib Kweli for most of the weekend), and so far the Fit's amp isn't muddying them up.

2. Good soundstage. No rear subs in the Fit, but the combination of dash tweeters and drivers in each door makes for a pretty spacious feel in this surprisingly roomy hatchback.

3. Decent bass response. I am as surprised as you are, but Talib Kweli's "Beautiful Struggle" album actually has some punch to it in the 2009 Honda Fit as opposed to sounding flat.?

Point well stated, Erin.

I would also like to add that the Fit includes an iPod-compatible USB jack to make it easy to hook up your digital music player to the stereo. The Fit?s CD-player is also MP3/WMA compatible, and the radio is RDS-equipped. This sound system is just as suitable for those long weekend cruises along the beaches as it is for coping with traffic on weekday mornings. For more information on how you can ?get Fit?, including price quotes and further model information, visit www.brickellhondadirect.com.



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Miami Celebrates Hondas 50 years


Honda just marked its first 50 years in America, commemorating the establishment of American Honda Motor Co., Inc., in a small Los Angeles storefront on June 11, 1959.
"On behalf of the tens of thousands of Honda associates in America, past and present, we offer our deepest thanks to our customers for placing their trust in Honda over the past 50 years," said American Honda President & CEO Tetsuo Iwamura. "Today, in the face of new challenges, including the preservation of our environment, we renew our commitment to exceed the expectations of our customers and society."

Starting in 1959, with the fuel-efficient Honda 50 motorcycle, to the newly launched 2010 Honda Insight gas-electric hybrid vehicle, Honda has introduced new technologies and business strategies that have shaped the industry and the growth of Honda, including:
First automaker to meet U.S. Clean Air Act without a catalytic converter - Civic CVCC (1974)
First vehicle to top U.S. EPA list of most fuel efficient cars - Civic (1977)
First Japanese automaker to build motorcycles (1979) and automobiles (1982) in America - Marysville, Ohio*
First Japanese automaker to establish a luxury automobile brand -- Acura (1986)
First mass produced gas electric hybrid car introduced in America -- Insight (1999)
First government-certified hydrogen fuel cell vehicle -- FCX (2002)

Honda has steadily expanded its U.S. presence to encompass a broad range of products and operations. Today, Honda employs more than 27,000 U.S. associates engaged in the design, development, manufacturing, sale and servicing of Honda and Acura products including automobiles, motorcycles, ATVs, personal water craft, power equipment, and an advanced light jet.
Honda operates 10 U.S. manufacturing plants with two new plants under construction, along with 14 R&D facilities and more than 12 regional sales, parts and service, and finance offices around the country. The company's network of U.S. parts suppliers comprises 545 companies in 34 states with annual purchases exceeding $17.5 billion in 2008.

Honda History in America

American Honda was the first overseas subsidiary of Honda Motor Co., Ltd., established eleven years after HMC's inception as a small motorcycle manufacturer in Japan. Honda entered the U.S. market in 1959 with the step-through Honda 50 motorcycle and helped spur the dramatic growth of the U.S. motorcycle market, as it became the best-selling brand in America.

The introduction of the fuel-efficient Civic in 1973 paved the way for Honda's entry into the U.S. auto industry. As America faced the first oil crisis in 1973 and then the U.S. Clean Air Act tightened air emissions standards in 1975, Civic became both the first automobile to meet the Clean Air Act without the need for a catalytic converter and was ranked number one on the U.S. Environmental Protection Agency's first list of America's most fuel efficient cars (1977).
Based on its longstanding commitment to develop and build products close to the customer, Honda established research and development operations in America in 1975, and U.S. manufacturing in 1979, starting with production of motorcycles in Marysville, Ohio. Honda became the first Japanese automaker to build cars in America with the start of Accord production at the Marysville Auto Plant in November 1982. In May 2009, Honda reached the 15 million unit milestone in U.S. automobile production.
In 1986, the company expanded into the luxury automobile market with the creation of the Acura brand, the first luxury nameplate from a Japanese automaker. Acura earned a top rating in J.D. Power and Associates' Customer Satisfaction Index for four consecutive years (1986-1989).

In the 1990s, Honda introduced the U.S. automobile industry's first low-emissions vehicles, meeting challenging new emissions requirements in California while also enhancing fuel efficiency. In 1999, Honda introduced America's first mass production hybrid vehicle, the Insight, followed in 2002 by the Honda FCX, the first fuel cell vehicle certified by the U.S. government for daily use and the first to be placed in the hands of an individual consumer.
In 2008, the company began leasing its next-generation FCX Clarity fuel cell sedan, the industry's most advanced zero-emissions vehicle. In March 2009 Honda introduced the 2010 Honda Insight, America's most affordable hybrid, with plans to launch another all-new hybrid within the next several years based on the company's sporty CR-Z hybrid concept vehicle.

"Looking to the future, we are committed to advancing Honda's legacy of environmental leadership to help address the twin challenges of global climate change and energy sustainability," said Iwamura. "Along with a renewed focus on quality, we begin our next fifty years by accelerating our efforts to develop and deploy new technologies that put Honda at the forefront of this global challenge, to create a cleaner and more sustainable future for generations to come."

Happy 50th Honda of America! Brickell Honda of Miami and BrickellHondaDirect.com are looking forward to serving Miami?s Honda Community for the next 50 years and beyond!





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The Fierce Defender


Its no wonder the 2009 Honda Fit was dubbed the Fierce Defender by Honda corporate. Its witty name stands for more then just defeating its "tougher" archenemies such as the Chevy's El Camino. The Honda Fit was built on the idea of reducing harmful gas emissions and fuel consumption in order to keep our environment clean. Greencars.org named the five-door hatchback subcompact car as one of the Top 10 Greenist cars of 2009. Not only is it defending our environment from harmful fossil fuels, it is also protecting our wallets. The economy's recession has led to a decline in the average households discretionary income, leaving little to no money being spent at car dealerships. Yet "Our defender" saves the day once again with it whopping low suggested retail price of only $14,750. At Brickell Honda, the 2009 Fit can be leased for 42 months with a monthly price of $189.00 and a total of  $2,699.00 due at inception. There is no limit to this Defense Mechanism. 





News and Events

BrickellHondaDirect.Com: As easy as 1-2-3.
As anybody who has ever bought a new car knows- especially those of us in Miami- new-Honda buying can ...
Brickell Plus: Getting More Bang For Your Buck
Brickell Plus is not just a service package, but is a way to change the way you think about buying a ...
The 2009 Honda Civic Hybrid: Competing at your nearest Miami Dealership
The year 2008 proved to be the year of the Civic Hybrid. With no competition around to drive the Civic ...
The 2009 Honda Accord: Keeping your Miami Reputaion Solid
Over the past three decades few vehicles have received as much respect in the United States as the Honda ...
The 2009 Honda Civic: Miami's Highest Ranking Vehicle
The Honda Civic has only been around since its birth in 1973 yet it  ranks high in popularity among ...
Miami Honda Dealerships
Do you know where to find the nearest and most reputable Honda dealership in Miami? Many people aren?t ...
The 2010 Honda Insight: Environmentall Appetizing in Miami
When Honda corporate decided on designing its 2010 Honda Insight, they aimed at using the best and most ...
101 Guide to Buying a Used Honda in Miami
Let?s face it, buying a car is almost as terrifying as visiting your dentist; but sooner or later you ...
Driving a 2009 Honda Odyssey - in Miami
Its that time of year again! Summer is nearly here and we are already feeling that Miami heat. What ...
The New Honda Pilot - Ride Ready in Miami
The Honda Pilot was redesigned for the 2009 model year. This model has a more rugged feel to keep up ...
The 2009 Honda Accord - Built for the Miami Road
The Accord seems to be one of the more popular Hondas. Its sleek design and full-size sedan presence ...
Get a Honda Civic for a Natural High
Everyone in Miami knows about Honda?s Civic line, and how reliable, stylish, and well-priced they are; ...
Finance a Honda Accord at your Local Honda Dealership
The ?Best Car Ever? part may be up for debate, but the Honda Accord has its share of accolades and the ...
Don't Miss Out on Finance Sales Offered at Brickell Honda of Miami
Brickell Honda of Miami already offers financing for those of us who have not-so-perfect credit, but ...
Get Through Miami Traffic in the 2009 Honda Fit
I have talked about the 2009 Honda Fit and many of its features and awards, and how it is perfect for ...
Miami Celebrates Hondas 50 years
Honda just marked its first 50 years in America, commemorating the establishment of American Honda Motor ...