Beat any deal with Brickell 500!

We will beat your best price by $500 or the car is free!

It's never been done before. 500 New Hondas are going to disappear at Brickell Honda THIS MONTH! The Brickell 500 is on! A once in a lifetime opportunity to save beyond your wildest dreams. This month only!

  • We will beat any deal by $500 or your car is FREE - new Hondas only
  • No Payments until Spring
  • Payments starting as low as $79 / month
  • 0% APR available
  • $0 Down Payment available
  • 3 years no charge scheduled maintenance with any purchase of a new Honda (February only)
  • Complimentary Pick-up & Delivery
  • Shop online with FastPass at Brickell Honda
  • 3 day Return Policy
  • Over 1,300 New Hondas to choose from
  • Over 500 Pre-Owned vehicles to choose from

We are so confident in our ability to offer you the best pricing in the market that we are willing to put our money where our mouth is...and if we don't the car is free! Bring us an advertised price from our competitor or a purchase contract and we will beat our competitor's price by $500. Certain restrictions apply. Offers cannot be combined. Applies to new vehicles only. Details and important terms and conditions below.


2.1 Bring us a Competitive Offer –- meaning a newspaper or internet advertisement from a competing dealer or purchase contract (buyers order) signed by the competing dealer -- for a new vehicle of the same make, trim level and equipped as a new vehicle in our inventory and we will sell you our vehicle for $500 less.
2.2 Competing dealers must be within 50 miles of our location and be a franchisee of the same line-make.
2.3 The advertisement must include the vehicle’s cash price, year, make, model, trim level and equipment and must be for the same MSRP (manufacturer’s suggested retail price).
2.4 The Buyers Order must include the vehicle’s cash price, year, make, model, trim level and equipment and mileage.
2.5 The Program applies to Brickell’s in-stock new vehicles only.
2.6 The Program applies to retail sales only and applies to one vehicle/offer per customer.
2.7 The Competitive Offer must be for a new vehicle that does not have more than 30 miles on its odometer.
2.8 If we do not beat that Competitive Offer by $500, we will give you our car for free, although you will be responsible for tag and registration fees.
2.9 Where the customer must finance the Vehicle, the Program is subject to financing approval. So, if we beat the Competitive Offer by $500, but the financial institution to which the retail installment sales contract is to be assigned does not approve the financing, the Program will no longer apply and we will have no further obligation to you under this Program.
2.10 If the Competitive Offer assumes the availability of rebates, you must qualify for those rebates and those rebates must be assignable to us.
2.11 The Competitive Offer must be valid and cannot be expired as of the date you present it to us.
2.12 The Competitive Offer must include all fees actually charged by the competing dealer (e.g., include all Predelivery service fees) whether or not indicated on the advertisement.
2.13 Competitive Offer cannot include non-factory installed equipment.
3.1 Offers for lease and fleet deals will not be accepted and are excluded from the Program.
3.2 Demonstrators, loaners, rentals, fleet, damaged vehicles (ex. hail, wind, hurricane, etc.), competitive ads listing unique pricing (e.g., "one at this price"), or advertised prices limited to specific stock number do not qualify as a Competitive Offer.
3.3 Erroneous price listings, listings from dealers of a different brand, distressed sales, pre-owned vehicles, repurchased vehicles, aftermarket prices, or errors in price on a competitor’s website do not qualify as a Competitive Offer.
3.4 The Competitive Offer presented to Brickell cannot include any manufacturer or dealer rebates, trade allowances, incentives and other fees, whether presented individually or combined.
3.5 Offers presented on a Buyers Order that has been signed by both you and the competing dealer will not be accepted as we will not interfere with a fully binding contract.
3.6 Bundled offers will not be accepted. By way of example, the Program will exclude instances where a customer received special pricing because the customer selected dealer-promoted finance institution or vehicle protection products (ex. service contracts).
3.7 Offers by competing dealers after the purchase of a vehicle from Brickell do not apply.
4.1 The Competitive Offer is subject to verification by Brickell.
4.2 Brickell reserves the right to vary the terms of the Price Program from time to time.

Offers cannot be combined.